did rebel yell bourbon change its name

Katelyn is a freelance writer in Portland, Oregon. Rebel yell refers to a war cry of the confederates. I was told it was possible they were no longer making it. As one of those small minority it has never really bothered me either. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). Whiskey Review: Rebel Yell Ginger - Thirty-One Whiskey The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. 'Woh-who-ey! Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. It works just fine in a mixed drink and actually is palatable on the rocks. With the rye segment up 23.3% thereis no better time to launch this new variant*. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. With the updated packaging,now is the perfect time to capitalize on thismomentum. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. etc. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. The new Rebel Yell look (image via Luxco). Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. I guess Billy Idol needs to rerecord "Rebel Yell." They were trying to distance themselves from that heritage because its becoming less an less accepted. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. It is high-proof and made from corn. Is Rebel Bourbon the Same as Rebel Yell? Okay, so this isnt a great sip, but not awful either. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. ago Disgusted with the name change. The brand has changed hands and recipes, but it is a part of American bourbon history. Yes. Irish Distillers recently announced the Something went wrong. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. It is what it is. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . And since there is no statement of age, we know the whiskey is almost certainly four years old. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. But again, I was never personally offended and never knew anyone who was. This is funny. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. In Virginia battlefields, monuments, and references to the areas history are very common. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. [1] The origin of the yell is uncertain. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. And hes worked with startup brands to turn local enthusiasm into national recognition. Not sure if you're speaking in generalities, or if this is aimed at me. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. As one of the minority that might get offended, I am certainly not. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. Be More Rebel. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. The Luxco distillery is located in Louisville, Kentucky. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Many of these are answered in the article above. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. For the purists. The people that rebelled against the United States because they thought they should be able to own people are bad. Lets be honest were talking about a $15 bottle of bourbon. "Rebel Yell will always be Rebel Yell. Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. The company would eventually break up in 1972. Those were some good times. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. Alcohol: 50%. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. When compared to the lineup of other wheated bourbons, that price is hard to beat. To be truthful, this kinda pisses me off. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. In fact, Im kind of disappointed. Weller. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. When it was launched, it was only available south of the Mason-Dixon line. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! Why Changing Rebel Yell's Name is the Right Move I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. That's how we are supposed to do this right? Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. Tons of bottles out though. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. If youve got a problem with a brand distancing itself from the CSA then youre the problem. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. Well see if this changes soon now that Lux row Distillers hits the four year mark. This topic has been inactive for at least365 days, and is now closed. As a note, we compare prices from various Total Wine locations across the US. Rebel Yell 100 Bourbon Review | Breaking Bourbon From there, most bourbons will contain malted barley, and rye. I for one am glad they did. The results of honorable Men idly standing asideand remaining silent. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. And Charley said, "Well, that's fine." So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. Confederate Defeat Re-examined". Rebel Yell: A Classic Bourbon from the Deep South The whiskey is made from a mash bill of corn, rye, and barley. The brand bounced ownership, eventually landing in the Diageo portfolio. Home Whiskey Review Rebel Yell Bourbon. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Thanks for subscribing and watch for your first newsletter soon! Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. You should all be fired. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. Rebel Yell dropped Yell? - General Bourbon Discussion - Straightbourbon.com Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. Racer 75 is fine, as long as they actually RACE the trains! And he said, "Well if you don't pick it up we're thinking of picking it up." Rebel Yell was a term coined for the battle cry of the confederate army. Rebel Yell is one of those old throwbacks. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. By using this site, you agree to our Terms of Use. There is no doubt that wheated bourbon is one of the most underappreciated flavors. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. Rebel Yelland Yellowstone were my veryfirst bourbons. Landon Sampsell We will never go there again. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11].



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